Business gifts to common sense

Today's business affairs, gifts play an important role. According to statistics, business activities in the United States, presented annually by the gift over 100 million, amounting to 4 billion U.S. dollars. Business gifts, the Americans called the special advertising, promotional advertising, brand communication and establish the most direct corporate image advertising. Appropriate gift not only expressed the intention, letting the other side does not accept the self-advertising, publicity or promotion to achieve results, indeed many businesses favor. In general, business gifts are classified into four categories: The Gift, public relations gifts, promotional gifts, gifts and celebrations. This division, cover almost all the gifts and the purpose of the form of commercial operation of enterprises in the process of great benefit. "Man" around the world We live in a stress "at the" environment, if you paid no attention to "Man", it is Cunbunanxing, was spurned by the people. Qiuren to gifts, gifts to contact relations, "dress", "people do not blame the officiating," This is the ancient Chinese proverb, it is still very useful today. Survey research indicates that Japanese products is able to successfully fight the U.S. market, one of the most secret weapon is the Japanese small gifts. In other words, the Japanese are using small gifts to open the U.S. market, small gifts in Business Communication has played an invaluable role. Today the community of goods, "Lee" and "ceremony" is linked to one another, often, "Lee" and "Man" related to "Man" after the "benefit" and "ceremony" will "benefit", which has already become The general rules of business communication. In this regard reason not difficult, difficult it will be difficult in the operation, the effort whether you gifts home, can be neither Xianshanloushui, to move people's hearts. This is the key to business gifts. Gift of the commercial presence Now, many large companies have specialized in computer storage, the relationship between some of the major companies, and the figures as to the status-loving birthday, have records, Fengnianguojie, or the appropriate time, there are regular special gifts . Why do companies to send business gifts » According to a survey, the main reason is that the appreciation of others (61 percent), in the second reason is that through the good wishes to develop business relations (34%). Half of the respondents said the Christmas gifts, nearly one-third of the people in special occasions. More and more companies realize that business activities of gifts is not only to advertise, but also the exchange of one important aspect. Many people think that gifts to clients that is mainly thanks to the existing relations be further strengthened. Smart companies often in the regular customer purchases, and customers had lunch or dinner or other activities in the end, gifts to clients. Business gifts can play a role in advertising, to thank the purpose, but also to consolidate and strengthen the company and the customers have had a good relationship. For the promotion of the gifts that can promote the sale of goods, and deepen the impression of the brand, the ad played a role. Bring about the success of business gifts Business activities in Huzeng gift itself is a big business. Gift options convey powerful, sophisticated knowledge and interests, and other information. It will improve the company's image, but also can damage the company's image. From the gifts presented to the Chairman of the Board to use your gift, the gift of such business and the choice of gift is not easy, U.S. companies spend annually on business gifts from the cost as high as 4 billion U.S. dollars. Gift business gifts, gifts are not small, you understand your customers in the hearts of his. Even if companies have to express the gratitude, not to accept gifts were embarrassed. Most people buy gifts from a business is pens, desk calendar, pocket calculators, briefcase, etc., such gifts are on a company's tag. Other options include watches and clocks, alcohol, diaries, knives, glass, fruits, jackets, and so on. A recent survey in Shanghai showed that some companies, business gifts presented in the company of 47 per cent of the answer is "effective" or "great results", while 39 percent of the companies considered that at least "a little effect", only 2 percent of the companies Gifts that no benefits. Business gifts principle In fact, business gifts has become an art form and skills from the time and place has to choose gifts, fees are a very people thought the matter. A professional manager, then the very representative: I think the business is to establish the validity of gifts in the gift on the usefulness of the recipient. If the gifts presented to break the cleanliness of the desktop, or is not used, the gift may be negative effects. If the gifts presented by the regular Yongde Zhao, customers will always think of gift or gifts of the company. Gift it is a commercial purpose of advertising and promotions, advertising and mass media different. Companies, regardless of their size, their expectations are presented as a gift of a private nature. Gifts to ensure that the plan can achieve the intended purpose, including the choice of targets, according to different target groups decide what gifts, whether in the name inscribed on the gift, when the manner in which the distribution of gifts. What is the gift business gifts, it is necessary to grasp the following principles: 1. According to the different gifts to choose a different value of the gift. 2. According to the tastes of different gifts, carefully chosen gifts. 3. Select the best gifts of time, left people with a deeper impression. 4. Presented the gifts to good quality, the applicability of strong, durable. 5. The best gift to a more private and specificity. 6. Gifts to the refined aesthetic packaging and attractive. 7. If possible, in person or sent special distribution of gifts. 8. According to choose a different gift for the gift occasions. As for families to use the best gift to the recipient at home and not in the office. Business gifts of time Most of those gifts that the choice of gifts very important time. According to the latest survey showed that the majority of companies, the choice of the Chinese New Year, New Year and Mid-Autumn Festival, Christmas is still the most popular approach, but also have a choice of the establishment of the new company, the anniversary of the establishment of the company, the customer's birthday, an important sector The leadership needs of public relations, thank you seek to provide access to business information, thank a colleague or a friend to a commercial opportunity to introduce to you, do not thank a person of interest in the work to help you, a person rising Congratulations, you Subordinates or have business contacts on the marriage, a baby, birthday, the more serious illness such as the early time. Some companies face the customary gifts given to customers, such as trade shows, promotions, etc., and orders. The United States of a manufacturing company spokesman said: "We chose the production line with gifts, customers visit the factory, we have gifts to attract them with gifts. We send the gifts they can recall visits, and gifts donated by the band Go home. Steak knives for us is an excellent gift, because it is our own production of materials made of. Sell orders at us in the stainless steel pen as a gift, pen engraved with the company logo, which will So that customers always remember our company, they carry such a high-quality pens and proud. " PR trick gifts Avoiding embarrassment is the gift of technology Some people to each other until leaving home to visit when they think of the delivery of gifts and gift show at the gate, but because the owner of humility, courtesy and refused to accept, at the entrance of procrastination, rather Langbei. How to avoid such a situation occurred » Jin to the door, Hanxuan a few gifts on offer, so, it will not appear because the other side courtesy Shouli without the embarrassing situation. If the missed opportunity at the gate of the gifts, may wish to Zuoding, when the owner Daocha sent. At this time, will not interrupt the transcript of the original Xingtou, but can also increase another topic. Belated birthday or Christmas Although a bit late for the loss of their significance. But on certain occasions, the sense of time may not be deferred gifts is not a good idea. People generally accept the invitation sent before marriage and wedding gifts. However, relatives and friends to the bride said, "I would like to settle down, and so you gifts to be returned to you so I will know what you really need, you say that this good» "girls are like this. Unexpected "surprise" is often pre-arranged, "Green basket" after the boat was sailing to the cabin, the journey back when a friend gave him a small gift, these people will feel the warmth. Gifts to the attention of the occasion Business gifts because of its unique nature of the restrictions, the most daunting, is the result of each other and unwilling to accept n foesgar balledig refuse, Yanci refused, or after the Huili, which are all gifts are very embarrassed. So, how can we take preventive measures? » The key is to find a good excuse not, the reasons for gifts that the circular is not a round, you should use the intelligence and wisdom in this regard. Business gifts usually have the following methods are available. Jiehuaxianfo If you send tou can be said to be the home were Shaolai to some points to each other Changchang Xian. Not many things he did not spend money, not specifically to buy. So that the general Shouli, you aim for fear of too strong to resist at the mentality is expected to ease, you will accept the gift. Cover of Chencang If you send the wine is a class of things, the name that others may wish to send you two bottles of wine, to drink and on the other side of discretion, so drinking a bottle of sending a bottle, sent to the ceremony, nearly a relationship, do not reveal Traces, not Miaozai! By Ma lead the way Sometimes you want to give gifts, but with you and the other eight on the Ganzi to do, you may wish to choose each other's birthday, wedding or promotion, the move when, on the invitation of each other's acquaintance with several gifts to congratulate, as Shouli Who have not declined. When later that the idea to you, is bound to change your views. In this way, with all the strength of purpose to achieve friendship gifts, as the best option. Circuitous twists and turns Mr Cheung asked Mr. Liu to running events, would like to send gifts to clear the point, fearing Mr Liu refused, dismissed his face. Mr. Zhang and Liu's wife and girlfriend Henshu, Mr. Zhang has used it, "his wife, diplomacy," with a gift for his wife to visit, at one stroke success. Also at the ceremony, things are organized, the best of both worlds, it seems that sometimes circuitous movement as a direct attack to close Qixiao. First, is to use the If you send is on, we might as well say "things in my home trimmer is a trimmer," and let him taken to use in future to also buy if the money is sent, it can be said with more to spend, after a Then also, as long as you do not want him to also Cuizhe, Tianzhangdejiu has become sent. This can also reduce the psychological burden Shouli, the purpose of your gift reached. The name of "machine" raw eggs A lot of subordinates by their superiors grace, always wanted to return, but have no chance. One day, he occasionally found embedded in the boss mahogany frame of Crafts gives the impression that a rubbings, with the elegant home furnishings is not coordinated. Precisely, his uncle is the famous calligrapher small, hand uncle also presented the Crafts. Crafts brought immediately to take the initiative into the frame, not only did not object to their superiors, but very popular, the purpose of gifts has finally achieved. By bypass road You can in the time of the gifts Shouli said on ex-factory prices, wholesale prices, the purchase price, symbolic of those close to the Shouli some of the costs, effects and gifts received by the general nil II. Shouli due to Jiaole Qian, or something easy conscience, no worries.