Supplier boycott Hongtusanbao counterattack 8.8% Recently

IT market price fluctuations become the focus of attention of all sectors. In computers, mobile phones, digital IT, such as increasing transparency in commodity prices today, in the face of sharply rising prices brought about by cost pressures, IT goods 8.8% discount, as traders dare not touch the bottom line for promotion. Hongtusanbao this week opened a new chapter in low-priced, launched the "price reduction is the last word," the theme activities, in addition to Jing Bao and DIY products, goods 8.8% discount Next, Hongtusanbao more new products will be pooled, Huge gift to open a new chapter in prices. It is understood that since July, Hongtusanbao in Fuzhou, Xiamen, Zhangzhou and other places have been launched "against , World War II in the Pavilion", and other large-scale promotional activities, and frantically launched numerous special models, on the basis of the ex-gratia also dished out Phone, computer tables, camera, headset, and so nearly 50 million strong promotional gifts, the major supplier of Fujian was shocked. According to the South China Hongtusanbao a district chief executive Wang Hongde, in this series of activities, Hongtusanbao the line commodity prices fell from several hundred yuan to 3,000 yuan, all IT products fell an average of 30 percent, which includes DELL, HP, Lenovo, SONY, Toshiba, NEC, Samsung, Asus, Acer, Founder, with hundreds of IT, such as the well-known brands. For the Fujian market, so the low-price promotions not completely unprecedented, and for the upstream supplier, this is a daunting profits of war. Due to hit suppliers and accompanying profit bottom line, breaking the original price balance, the low-price strategy Hongtusanbao not only triggered a public controversy, was also the upstream manufacturers vigorously resist! Is the low-price strategy Hongtusanbao how to bear the pressure » 8.8% discount will produce how kind of market » Resistance before it will abandon low-priced Hongtusanbao » Supplier boycott, the low-price strategy will be interrupted Hongtusanbao » Recently, we look to sports events at the same time, IT market price fluctuations has become the focus of attention. I visited the market in the process of discovery, the IT market in Fujian recent commodity price decline in the past, a lot more. Shucu compared with previous years, this year, IT computer products in particular, commodity prices fell significantly. In response, Computer City's business Mr. Lin reluctantly said: "The computer business this year do not, more and more competitors, since July Hongtusanbao mad to do low-cost, we small business, the already thin profits, To do with the low price of only a loss, not low-priced products in the hands of the backlog of funds is more difficult. "According to reflect the industry, Hongtusanbao consecutive weeks of low-price promotions to carve up the Fuzhou nearly 60 percent of the market share. Although Hongtusanbao businessmen to promote the sales increase, but the upstream manufacturers are not happy with. According to Fuzhou, a well-known manufacturers agent, the low-priced sales Hongtusanbao Shoujin let him make things difficult for other retailers, as Hongtusanbao paste money for low-cost sales, leading to its stores in the prices of similar goods is lower than many other businesses , Breaking the price we have to maintain the balance, other marketers have brought tremendous pressure on sales. Industry response, in order to resist Hongtusanbao the low-cost strategy, to let the market return to the original state, many retailers and Fuzhou, the upstream manufacturers have reached a consensus, this joint boycott. Therefore, low-price strategy will be suspended Hongtusanbao the voice of popular gradually, waiting for an opportunity to purchase IT products consumers tense one. Towards a more sporting events fierce price turmoil, who will be the last laugh » I found that while manufacturers and accompanied by the boycott, the low-price strategy Hongtusanbao still strong in progress. More surprising is that an area of southern China Hongtusanbao chief executive Wang Hongde a silent response to market rumors gesture officially announced that to meet sports event this week, the low-priced promotional Hongtusanbao will be even more fierce. Wang Hongde, said: "The boycott is the current manufacturers to us a certain Kunnao activities, but the headquarters of the event to give a strong support, relying on the size of the chain of strength, we will gradually emerging from the local supplier price restraints, Will be available through the headquarters of the channels continue to implement low-cost strategy for the consumer response to some low-cost cable benefits! " Hongtusanbao why angered suppliers? » In this price war, who will become the final winner…… With these questions I had an interview with an area of southern China Hongtusanbao product management centre deputy director Li Zhong-jun. Li Zhong-jun said that Hongtusanbao the one hand, it is to celebrate the August sporting events, on the other hand is the supplier to the profit drop, further into the South China market Hongtusanbao the "IT market in South China Prices drop 10 percent "target, Hongtusanbao consistent low-cost image enjoys popular support. According to Li disclosed the total, from August 8 to August 10, will be launched in August Hongtusanbao first round of low-priced Raiders, all introduced 8.8% discount. Not only that, this week Hongtusanbao Jing Bao of the many goods to sell, such as Skyworth T260 phone only 199 yuan, the Nokia 1209 phone only 288 yuan, a Canon digital cameras only 888 yuan, an original price of 4,888 yuan Acer Notebook…… only 3,999 yuan at the same time at 20:00 on August 8 to close of business, to Hongtusanbao the purchase of 6,000 yuan more than the notebook, or 4,500 yuan more than desktop computers, can enjoy preferential straight down 88 yuan. To meet the sporting event, August Hongtusanbao nearly 60 million cast and the huge amounts of money purchasing large quantities of the football, bathroom suite, Fashion Business gifts such as sports equipment, starting this weekend in the Fujian store appearance. The industry said, IT Marketplace is different from other stores, their prices are generally one-thousand dollars more than in, all discounted the need to bear the cost of enormous pressure, businessmen rarely used the form of promotional discounts, Hongtusanbao 8.8% discount can be said to be at Xueben, I believe that suppliers have a headache. Hongtusanbao whether a new sales in August brilliant » Hongtusanbao manufacturers will have to resist the impact of what » August IT market price competition who will be the last laugh » We will wait and see!